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What is an Art Gallery?

An art gallery is a place where one can see and buy artworks by emerging, established or master artists. It’s important to keep in mind that a gallery is not a shop, but a meeting point for art lovers.

arts Price in Art Gallery

For gallerists that work within the secondary market, pricing their work of established artists is often about scavenging historical sales records.

For example, Taglialatella can source fifty years worth of data to know exactly what a limited edition “Mao Tse Tung” by Warhol should sell for based on its previous value.

They use the same data analysis to price the works of the likes of Jean-Michel Basquiat, Alex Katz and Keith Haring.

Pricing the works of emerging artists, on the other hand, is a challenging and strategic task.

Both Swarts and the Benzacars emphasize the importance of listening to art collectors and the market if you expect your art gallery business’s pricing model to work. “When it comes to an artist that is still developing, pricing is a bit more fluid.

We tend to pay a lot of attention to the reaction of the works in the gallery. It is common to adjust prices depending on the reaction an artist receives over a set period of time, and whether or not we see a demand in the gallery,” explains Swarts.

For an art gallery like Ruth Benzacar, whose physical space functions in isolation from most international art collectors, attendance at an international art fair is critical.

Mora Benzacar says, “A big part of valuing works is simply paying attention to the market and listening to what the collectors are willing to spend on an artist.

When we go to art fairs, we are constantly talking to collectors, dealers, artists and gallery directors. Another important element is obviously paying a lot of attention to the trajectory and reception of an artist throughout their career.”